Friday, August 04, 2006

Basics of Media Relations

Ever wondered how to best communcate your breaking news story to the media? One resource is a basic "Media Access Guide" presented online by the Seattle Times and the Seattle Chapter of the Asian American Journalists Association. It's a good general overview for those who need an introduction to dealing with public media. Caveat: It is general. Always get to know your local publications and broadcasters and their own individual character, and their journalists who cover your kind of story. And don't ignore emerging "new media" and how those innovations can affect your PR methods. The Seattle Times/AAJA Media Access Guide can be found in PDF format here (20 pages):
http://seattletimes.nwsource.com/contactus/media/media_access_guide.pdf

1 comment:

Jonathan Cazenave said...

This looks like a great overview of something that I need to learn more about. Thanks Mark!
Jonathan